1. Francisco J. Martínez-López


Ebook: Handbook of Strategic e-Business Management

Publisher: Springer Science & Business Media; 2013

ISBN: B00GRNREUI

  1. Ignacio Gil-Pechuán


Ebook: Strategies in e-business : positioning and social networking in online markets

ISBN: B00FG1H5UG

Publisher: Springer; 2013

  1. Francisco J. Martínez-López


Ebook: Online Brand Communities: Using the Social Web for Branding and Marketing

Publisher: Springer; 2015

  1. Steve Jackson


Ebook: Cult of Analytics: Data analytics for marketing

Publisher: Routledge; 2015

ISBN:  B019P2L1JM

  1. Robyn Blakeman 


Ebook: Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Publisher: Rowman & Littlefield Publishers; 2018